Wednesday, January 03, 2007

Plain Old Winter Garden

Cadillac didn't renew it's contract to keep it's name on the Winter Garden Theater. I've never been a big fan of corporate sponsored names - Pepsi Arena (the renamed Knickerbocker Arena) in Albany went from a historic regional name to a commercial entity.

I understand the marketing end of it and can see how it could be a great branding and PR opportunity for a company and I understand how theater and performing arts require sponsors to continue operations in the black, but I still find it a little disturbing the renaming of venues by sponsors. nytimes

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Community Theater in the Mid Hudson Valley of New York. Information on shows, auditions, and our general adventures onstage, backstage and in the audience.