Wednesday, September 20, 2006

Audience Rewards for Broadway

Imagine a world where theater patrons could earn points towards rewards much like when you fly. Sounds pretty good doesn't it? Most of us already are buying tickets for Broadway, and Off Broadway productions - it would be a nice addition, or bonus ...

The Nederlander Organization has announced the creation of Audience Rewards, an awards program for theatergoers.

Nederlander executives say the program’s eventual goal will be something similar to frequent flier miles and credit card points, making benefits available to returning customers. Those benefits could include discount tickets, special events and even non-Broadway merchandise.
An actual points-for-purchase plan is still in the planning stages, but as a first step, Nederlander has unveiled a Web site,, for now a place to buy tickets and, for those who sign up, download discount offers. Read more

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Community Theater in the Mid Hudson Valley of New York. Information on shows, auditions, and our general adventures onstage, backstage and in the audience.