Sunday, July 09, 2006

Technology and Marketing for the Theater

There was a great article today in the NYTimes, detailing how Broadway Producers are using inexpensive personalized online marketing to fill seats and reach their customers. They are now utilizing email, social computing, viral marketing, online word of mouth and blogs to reach new and existing customers.

"IF you were one of the 2,500 people who saw the Off Broadway musical "Altar Boyz" last week, its producer, Ken Davenport, probably has your number. Or at least, if you were among the 40 percent who bought your tickets online, he has your e-mail address. So don't be surprised when a thank-you message ("on behalf of Matthew, Mark, Luke, Juan and Abraham") shows up in your electronic mailbox Monday morning, including a discount offer for a return visit or to send to friends, "so that they too can fall in love with The Boyz, just like you have."" read more ...

I believe this is also the way that community theaters are going to have to go to keep costs down and be effective. As more and more people get comfortable online - regional and community theaters will need to adapt to be effective. It will be interesting to see what develops, but I'm pretty certain it's coming.

Technorati tags: Hudson valley theater

1 comment:

Steve On Broadway (SOB) said...

Erica, Great blogs like yours are going to help drive more consumers to see live theatre. Just like politically-oriented blogs are helping reshape the political landscape, specialized blogs like those devoted to theatre can and will have the same impact for their niche areas. Keep up the great work!

Community Theater in the Mid Hudson Valley of New York. Information on shows, auditions, and our general adventures onstage, backstage and in the audience.